Steve answers this question – and also highlights things to look out for!
Green Lipped Mussel oil by itself has a very limited shelf life. It will spoil or “go rancid” without an antioxidant to keep it stable. We are committed to having an all-natural product, and carefully chose olive oil and all-natural plant-based vitamin e for their antioxidant properties. They have the added benefit of providing some additional Omega-3’s, while giving GLX3 an extended “best by date”.
You can tell these antioxidants are working when you first open a bottle of GLX3. You should get a mild “marine odor”, not that awful “fish-gone-bad” smell that is indicative of a spoiled product. GLX3 also has that nice, clean, translucent golden color that also indicates its freshness.
Those competitors are adding a host of additional ingredients. And they don’t tell you how much or if they are all natural. They can change the amount of Green Lipped Mussel oil without disclosing this at any time. GLX3 has remained the exact same formula since its inception, and we print that formula on each bottle, along with a batch number and best-by-date.